Monday, January 28, 2019

Walmart’s exit from Google Express brings up questions about the marketplace’s future

SOURCE
Google Express, Google’s six-year-old online marketplace, could be in danger of burning out.

After selling on the platform for just under two years, Walmart last week stopped selling through it, leading to questions about Google Express’ longer-term future as an e-commerce marketplace. To analysts, Walmart’s pullout could be the first of a range of brands that will eventually leave the platform, but it could open up opportunities for smaller sellers.. . . more