The Wall Street Journal
Four years ago, Dollar Tree beat Dollar General in the battle for Family Dollar, a chain of 8,200 stores that caters to low-income shoppers. Now the coveted asset is dragging down Dollar Tree’s sales and stock. It is time for management to cut their losses and let it go.
Dollar Tree bought the chain in the hopes of bulking up to better compete with Dollar General, Walmart , and Target . Back then, Dollar Tree was the smallest of the three chains with the “dollar” moniker and also, despite the name, not serving the same demographic niche as the other two. . . . more