Chain Store Age
Digitally native brands will continue to gain market share from traditional retailers, helped by their ability to deliver a highly personalized customer experience.
That’s one of AlixPartners’ 10 predictions for the retail industry.
“The consumer has never been more important, or opinionated, than now,” the firm stated. “Not only are there unending buying choices available, but the explosion of digitally native business models, unprecedented speed of delivery, and personalized experiences have changed the game. Meanwhile, retailers are also trying to navigate a tricky political and economic climate.” . . . more