Thursday, January 17, 2019

Target is making a bigger bet on baby

CNBC
Without Babies R Us, Target sees an opportunity to double down on its own baby business.

The retailer is expanding its in-house brand Cloud Island, which currently sells items like crib sheets, stuffed animals and baby bath toys, to include essential items like diapers, wipes, toiletries, utensils and bowls. The launch of about 30 new items happens Monday. . . . more