Monday, January 28, 2019

Study: Amazon dominates e-commerce branding

Chain Store Age
Amazon is as popular with brands as with consumers, according to a new study.

“Brands & Amazon: Insights, Opportunities, and Concerns in the Age of E-commerce,” a survey of business leaders from major U.S. brands by e-commerce optimization company Feedvisor, indicates that more than half (54%) of brands are already selling on Amazon. Nearly three-quarters (72%) will be selling on Amazon within the next five years.. . . more