Chain Store Age
Giant Food Stores is using a new brick-and-mortar concept to expand its digital strategy with the opening of an innovative e-commerce hub.
The supermarket operator will debut its first-ever Giant Direct, Powered by Peapod facility on Feb. 12, in Lancaster, Pa. Done in partnership with Peapod Digital labs, the 38,000-sq.-ft. location will focus on the delivery of online orders. It will offer a pickup option, with online orders delivered directly to customer vehicles that have pulled up outside.. . . more