Friday, January 11, 2019

By the numbers: How holiday sales are panning out

Retail Dive
The holidays are always important to retailers' full-year results, and this year yielded a boom. Not even emerging signs of some weakness in the economy and in consumer confidence did much to keep holiday shoppers from spending.

Several retailers reaped the benefits, but it wasn't a simple matter of opening doors or even massively discounting. Those that overhauled stores to entice and delight shoppers, and made it easy to shop on or offline, tended to get the sale. By contrast, retailers offering less-than-delightful experiences missed out. That could be a problem for them this year, when consumers look to have less of an inclination or ability to spend.. . . more