Friday, January 4, 2019

Brick-and-mortar shopper traffic during holidays had its ups and downs

USA Today
Black Friday remains the busiest shopping day of the year in 2018, but Super Saturday — better known as the last Saturday before Christmas — lived up to its name: super.

The day saw traffic to physical stores jump 2.3 percent over 2017's numbers, according to ShopperTrak, which studied shopper behavior from the Sunday before Thanksgiving, Nov. 18, through the Saturday after Christmas, Dec. 29.

The combined three days leading up to Christmas Day — in 2018, Saturday through Monday — saw a 3.8 percent increase in traffic versus the three days leading to last year's big day, which were Friday through Sunday, the report released Thursday found. . . . more