Friday, January 25, 2019

Brands Invent New Lines for Only Amazon to Sell

The Wall Street Journal
To build a big line of exclusive products on its site, Amazon.com Inc. is pushing other brand manufacturers to do most of the work.

The online retail giant is asking consumer-goods companies to create brands exclusively for Amazon after finding that developing them on its own is too costly and time-consuming, according to people familiar with the strategy. . . . more