Friday, December 7, 2018

Where Toys 'R' Us 'loyalists' are shopping now

Yahoo Finance
It will be a holiday season without Toys ‘R’ Us, after the toy chain liquidated all 800 stores over the summer.

Foursquare, the location tech company, conducted a study of shoppers who visited Toys ‘R’ Us at least three times in 2017, labeling those “loyalist” shoppers. (28% of Toys ‘R’ Us shoppers overall are high loyalty.) Foursquare then looked at which stores those people visited in Q3 of this year, after the closure of Toys ‘R’ Us. (Foursquare pulls this data from its own app and partner apps.). . . more