Wednesday, December 12, 2018

Whenever possible, Americans want dinner at home

Supermarket News
U.S. consumers prefer to eat dinner at home and are seeking more ways to help them do so, a survey by online grocer Peapod finds.

Of more than 1,000 adults polled, 77% said they would rather eat a homemade meal than go out for dinner, and 43% aim to cook more in 2019, according to Peapod’s annual meal planning forecast, compiled by Engine.

The top reason consumers said they’d rather make dinner at home is cost savings, cited by 77% of respondents. Other reasons for preferring to cook at home included the desire to eat healthier (51%) and spend more quality time with family (41%), according to Peapod, a subsidiary of supermarket retailer Ahold Delhaize USA.. . . more