Monday, December 3, 2018

There's no place like online for the holidays

Retail Dive
Retailers just closed out one of the best Black Friday weekends in a while. While store traffic over Thanksgiving and Black Friday dropped 1% from last year, retailers made up for it with online sales, which rose 25% in the same period, according to a note from Morgan Stanley emailed to Retail Dive. In-store pickup of online orders helped legacy retailers compete online, with such services rising 65% year over year (a record increase), according to Adobe Analytics data.

But "closed" doesn’t seem to be quite the right word, considering that the appeals to shoppers have hardly abated. Extensions of Cyber Monday price cuts and shipping discounts piled into email inboxes the whole week. Strong spending continued into Tuesday, with Adobe expecting the online total for that day to rise 26% to $2.9 billion. . . . more