Chain Store Age
New England’s largest supermarket operator has brought its updated design and smaller-store concept to its home state of Massachusetts.
Stop & Shop has opened a 20,950-sq.-ft. store at Newton Nexus, in Newton Highlands, Mass. It is the first location in the state to feature the brand’s new logo and refreshed store design. The update is part of a multi-year, chainwide initiative to improve Stop & Shop’s in-store experience with a focus on more fresh and healthy options and improved digital solutions. The grocer first launched the initiative at 21 remodeled stores in the Hartford, Conn. area.. . . more