Monday, December 3, 2018

Retailers Need To Gear Up For Post-Holiday Shopping Surge

The National Retail Federation noted in a press release following Black Friday that online and in-store sales were almost equal, with 44 percent of shoppers going online and a near equal 40 percent shopping in-store. The International Council of Shopping Centers reported a “supercharged” holiday kickoff, with about 151 million people going to a mall or shopping center over the weekend.

But if retailers think the Black Friday-Cyber Monday stretch was intense, it’s possible they ain’t seen nothing yet. Sixty-four percent of respondents to our recent survey agreed that sales are actually better after the holidays, and 49 percent said discounts in January will draw them back into the stores. . . .more