Monday, December 10, 2018

Online holiday spending already hits new record

ChainStore Age
With more than two weeks left to go to Christmas, online spending is already reaching new heights.

Total online sales hit $80.3 billion from Nov. 1 through Dec. 6, up 18.6% from the year-ago period, according to new data from Adobe Analytics. It was the biggest online shopping period of all time in the U.S., beating last year’s record of $67.7 billion. The top states by basket size were Alaska, California, Washington, New York and Wyoming.

Adobe forecasts that the holiday season (Nov. 1 to Dec. 31) will see at least $124.1 billion in total U.S. online retail sales. . . . more