Technology is invading the in-store experience.
It's not just about hyper-futuristic stores with sensors like Amazon Go, either. Nike is winning the race to create the store of the future by debuting many new features into the Nike app instead of stacking the physical space with expensive technology.
The Nike app can now let you unlock free stuff in stores, help you try on shoes without having to talk to anybody, and even allow you to instantly purchase something in-store and walk right out with it.. . . more