Tuesday, December 11, 2018

McDonald's franchisees to Corporate: We're not going to take it

Ad Age
It's tough being a McDonald's franchisee these days. More than 1,000 are expected to voice their displeasure at a meeting in Dallas this week, the latest move in what could become a historic showdown between the fast-food juggernaut's corporate team and its 1,700 U.S. restaurant owners.

The costs of labor, goods and rent are all rising, while diners are showing up less frequently. At the same time, CEO Steve Easterbrook's three-year-old turnaround plan requires store owners to pony up hundreds of thousands of dollars for high-tech store remodels.. . . more