In a presentation to investors on Wednesday, newly arrived Lowe's CEO Marvin Ellison, a veteran of the retailer’s main rival, The Home Depot, said that Lowe’s had lost its way but has identified areas to improve and on which to base strong growth.
Ellison said the retailer will make retail fundamentals a priority in the wake of missteps — including a website outage during peak Black Friday shopping — but will continue with its technology efforts. As part of the investor day, Lowe’s also unveiled a focus on its pro customers and a new marketing approach aimed at a wider audience which includes a new slogan, "Do it right for less. Start with Lowe’s.". . . more