Wednesday, December 19, 2018

In-store shopping emotionally satisfying

Chain Store Age
Consumers are more likely to feel satisfied with their purchases when shopping in-store than with pure-play e-commerce retailers.

That’s according to a study by DXC Technology (and published in an IDC InfoBrief) which found that more than 60% of respondents are confident with their purchases when they make them in-store and strongly appreciate the ability to return products conveniently and hassle-free to retail locations. Fifty-four percent rate their overall in-store shopping experiences as emotionally satisfying. . . . more