Wednesday, December 12, 2018

Brick-and-mortar store traffic up 14% this holiday season

Chain Store Age
Retailers in malls, shopping centers, and streets will see a 49% lift in foot traffic on Dec. 15, contributing to a 14% year-over-year increase in Christmas traffic, according to a report from Foursquare.

The study, which was sponsored by the British online marketplace OnBuy.com, found consumers most willing to drive long distances to sporting goods stores, an average of 11 miles.

Next came shopping centers at around 10 miles, clothing stores and boutiques (9.6), and department stores (9). . . . more