It’s no small wonder investors have chosen to overlook a banner 2018 for many retailers and focus on growing fears of a U.S. recession — and subsequent impact on U.S. consumers — in 2019.
Bad news just sells, right?
That focus on the negative is unfortunate as 2018 will go down as the year where the likes of Walmart and Target proved they can beat Amazon. More retailers showed vastly improved mobile shopping experiences and big sales gains on smartphones as a result (see booming Black Friday and Cyber Monday sales figures). Shipping products from stores to satisfy online orders is as pervasive as ever before. Retail inventory is nicely controlled, meaning sweeping markdowns are not the norm right now. . . . more