Friday, November 30, 2018

Young women like Victoria's Secret, but will they buy?

Retail Dive
Consumer sentiment toward Victoria's Secret's brand has risen since April among U.S. women aged 18 to 49, according to new data from brand research firm YouGov. Its "buzz" score rose from 23 to a high of 29 in early October, but then it dipped to 26 after controversial comments in Vogue from L Brands marketing chief Ed Razek, according to the report.

Women aged 18-49 who report buying from the brand gradually rose to 24% up from 17% in mid-April, and satisfaction with the brand rose from 29 to 37, according to YouGov's 19,000 interviews between January 2016 and November 2018.. . . more