Wednesday, November 21, 2018

'We don't just want to be normal': Danish retailer Flying Tiger expands in Mass.

Boston Business Journal
Stepping into Flying Tiger Copenhagen's Downtown Crossing store, shoppers are met with neon unicorn lamps, plush Santa decorations and boldly colored reading glasses. It's a random assortment of goods — and that's how CEO Mette Maix likes it.

"We want our stores to have things you get inspired by," Maix said. "Each store gets at least 300 new products every month, so it is a bit like a treasure hunt.". . . more