This holiday season looks promising for US retailers. A new survey conducted by the International Council of Shopping Centers (ICSC) with over 1,000 American consumers revealed they intend to spend an average of $554.90 over the Thanksgiving weekend, with $207.30 going towards gifts for other people. Another study by mobile payment company Square Inc. with 2,000 US adults said they are looking to spend $1,300 during the entire holiday period, including Christmas.
According to the first survey, omnichannel retailers will benefit the most from the Black Friday weekend, as 93 percent of surveyors plan on using a combination of online and brick and mortar shopping on those days. . . . more