Friday, November 2, 2018

Kohl's is sweetening its rewards program this holiday season

It will be a challenge for the retailer to top last year, when same-store sales climbed nearly 7 percent, making it Kohl's best holiday quarter ever, CMO Greg Revelle said Thursday during an event with the media. But he said the retailer is expecting to benefit from a slew of rival retailers such as Bon-Ton filing for bankruptcy and shutting stores.

As part of its strategy, Kohl's said it will be giving back more of its "Kohl's Cash" than ever before, including a pre-Black Friday event Thursday where shoppers can get $15 to use for every $50 spent. The same deal will run again from Nov. 19 to Nov. 23, according to Kohl's, and again on Cyber Monday. Shoppers are able to later redeem "Kohl's Cash" in stores and online on specific dates.. . . more