Chain Store Age
Glossier is wading deeper into physical retail, trading in its New York City “shoppable showroom” for a permanent location.
The start-up beauty brand, a Millennial fave, has opened Glossier Flagship in Manhattan’s SoHo neighborhood, on the same site where the company was founded and had a showroom. The two-level, 3,000-sq. ft. space, awash in the company’s signature pale pinks and red, encourages customers to experiment with product, complete with embedded sinks called wet bars.. . . more