Wednesday, November 14, 2018

E-commerce may outpace brick-and-mortar this Thanksgiving

Boston Business Journal
This could be the year that e-commerce outstrips visits to brick-and-mortar stores as nearly 100 national retailers have announced plans to be closed on Thanksgiving Day.

Thanksgiving weekend gift shopping visits to brick-and-mortar stores were down slightly last year compared to 2016, but still outpaced e-commerce, data from market research company Numerator showed, with physical stores attracting more shoppers than websites on each day except Cyber Monday.. . . more