Friday, November 30, 2018

Coming to a city near you: Ikea, new and (maybe) improved

Retail Dive
Ikea has big plans to lure urban millennials to its stores.

The Swedish retailer recently announced it will open around 30 urban store concepts over the next two years. These stores will differ from the big-box warehouses many have come to associate with the company. Instead, they will have a more experiential concept, creating mock ups of rooms within the store to showcase products.. . . more