Back in May, Blue Apron made news with its first foray into retail store distribution in a highly publicized partnership with Costco. Now, six months later, the meal kit company is putting the brakes on the relationship — at least temporarily.
During its earnings report last week, Blue Apron announced that its pilot program with Costco will shut down indefinitely as the holidays approach. Costco needs shelf space for holiday offerings, and Blue Apron customers are typically less engaged during the holiday season, Blue Apron CEO Brad Dickerson said on the earnings call.. . . more