Omnichannel retailers are positioned to benefit the most from Black Friday weekend.
This was according to “The ICSC Holiday Intention Forecast Survey” from the International Council of Shopping Centers (ICSC), which revealed that consumers plan to spend an average of $554.90 Thanksgiving weekend. They will dedicate $207.30 of this budget to holiday gifts. Overall, nearly half (46%) of the weekend’s shoppers plan to spend more this year than they did last year.. . . more