Chain Store Age
Amazon may still be the online price leader, however it is losing its lead in certain categories.
This was according to “Price Wars: A Study of Online Competitiveness,” a study from Profitero that revealed Amazon is averaging 13% less expensive than other major online retailers in the United States.
Overall, Amazon had the lowest prices on the broadest selection of popular items, winning 11 out of 15 categories studied. Walmart had the most competitive prices to Amazon’s, with prices averaging 2.3% higher. Jet had prices 4.2% higher than Amazon, while Target averaged 11.9% higher. . . . more