Monday, October 15, 2018

Why Walmart Just Bought Bare Necessities, Its Second Purchase This Month

In its bid to fight against Amazon, Walmart has once again stepped on its acquisition pedal: on Friday, the world’s largest retailer said it has bought online lingerie retailer Bare Necessities, following its purchase earlier this month of online plus-size fashion retailer Eloquii.

Walmart said Bare Necessities will bring it “deep category expertise” in the intimate apparel space, an area that it said has seen fast growth online but one that has “complex sizing and highly specialized products.” . . . more