Chain Store Age
Wayfair is trying out brick-and-mortar for the holiday season.
The online home furnishings retailer will open two holiday pop-up shops on Nov. 1, at Natick Mall in Natick, Massachusetts, and Westfield Garden State Plaza in Paramus, New Jersey. The temporary locations will be Wayfair’s first foray into physical retail. (The company is planning to open an outlet store by early 2019 in Florence, Kentucky, near its distribution center in Erlanger, Kentucky. It will sell returns and close-outs in good condition.). . . more