Chain Store Age
Walgreens Boots Alliance is looking to give its beauty department a high-end, experiential makeover by partnering with an innovative makeup upstart.
The drug store retailer is teaming up with digital beauty subscription company Birchbox to open in-store Birchbox “experiences” in select Walgreens locations. As part of the agreement, Walgreens will acquire a minority equity interest in the beauty company. . . . more
