Tuesday, October 30, 2018

Study: one third of discretionary income is now spent online

Retail Dive
One third of consumers' monthly discretionary income is now spent online, according to a new report from BigCommerce. The report also found that 39% of the global respondents to the survey went to the website of a brand before committing to buy a product in a brick-and-mortar store, and 33% went online to compare prices.

The survey reported that over the last six months, 78% of respondents bought something on Amazon, while 65% purchased in a physical store, 45% on a branded online store, 34% on eBay and 11% on Facebook. . . . more