Tuesday, October 9, 2018

Stop & Shop Reinvention Begins in Hartford

Winsight Grocery Business
Ahold Delhaize’s Stop & Shop brand unveiled a new look, layout and features at 21 stores in the Hartford, Conn., market that officials said would test a comprehensive reinvention of the entire chain.

The $70 million investment includes the introduction of a retro-inspired “traffic light” logo that moves away from the “wedge” design that Ahold rolled out to all its Stop & Shop and Giant-Landover stores a decade ago, and reflects the brand’s heritage and independence under the new decentralized structure of Ahold Delhaize.. . . more