Chain Store Age
Amazon is on pace to dominate the holiday season, followed by Walmart.
This is according to “The 2018 U.S. Holiday Shopping Forecast” from CPC Strategy, which revealed that 80% of holiday shoppers will start their hunt for gifts on Amazon this year. This is a jump from 72% of respondents in last year’s study.
Walmart also has a sunny outlook this holiday season, with 57% of online shoppers planning on visiting the site for their holiday shopping. The likelihood of shopping at Walmart increases with age and gender, as 70% of 45-54-year-old women plan to shop at the discount giant.. . . more