Chain Store Age
A footwear brand whose roots date back to 1774 has gone direct to U.S. consumers with a physical store.
Birkenstock has a opened its first store in the United States (and 47th globally), in the SoHo neighborhood of lower Manhattan. Celebrating over 50 years of Birkenstock distribution in the U.S., the SoHo store features the brand’s full range of products for women, men and kids, including shoes, boots, socks, bags, belts and its new natural skin care line.. . . more