Wednesday, October 24, 2018

Dental concept expanding its retail format

Chain Store Age
Invisalign is setting up shop — sorta — in the nation’s retail centers.

Align Technology, famous for its Invisalign clear aligner orthodontics, is expanding its “brand experience” initiative with plans to open eight locations at malls or outdoor lifestyle centers in major U.S. cities in the fourth quarter of 2018. The Align centers are designed to provide an interactive environment where consumers can learn about the Invisalign treatment and connect with Invisalign doctors in their communities. The locations do not directly sell the treatment.. . . more