Tuesday, October 30, 2018

Amazon unveils more private label home decor lines

Retail Dive
Amazon continued its private label push and home decor merchandising with two new brands — "Ravenna Home" (launched Monday) and "Now House by Jonathan Adler" (launched Oct. 18). Amazon didn't immediately return Retail Dive's request for more information.

Ravenna is positioned as "classic style" at "great value," TJI Research founder Justin Smith said in a blog post, noting that Ravenna sofas are priced between $799 and $849.. . . more