Chain Store Age
Amazon's scatter-shot attempt to shake up women's fashion by launching a barrage of private label brands isn't going so well, according to a report by Jungle Scout, a data-research firm for merchants on the e-commerce website.
Apparel makes up 88 percent of all Amazon private label brands, but only 1 percent of all private label sales, according to the report. Women's fashion, which makes up most of the company's clothing brands, is struggling the most, with more than 4 of 5 Amazon women's clothing brands selling fewer than 100 items per month, according to the report.. . . more