Friday, September 21, 2018

Walmart Pulls Out All the Stops to Battle Amazon but hasn’t Forgotten its Brick-and-Mortar Competition

While Walmart is increasingly cognizant about competing with Amazon and other online retailers in growing its e-commerce volume, the retail behemoth hasn’t lost a step at its stores. It’s omnichannel strategy includes beefing up its online sales, improving its mobile and same-day delivery capabilities and broadening its appeal to shoppers. The result: In the second quarter the world’s largest retailer saw a surge in digital sales alongside its fastest same-store sales growth in more than a decade.

Walmart’s U.S. e-commerce sales climbed 40 percent—a big jump from previous quarters—and company officials said their online sales are on track to rise about 40 percent for the full year. This is an indication that the company’s grocery delivery options and redesigned website are reaping results. Meanwhile, store traffic was up more than 2 percent and U.S. same-store sales increased 4.5 percent. . . . more