Friday, September 7, 2018

Walmart Just Wanted to Sell Pricey Outdoor Gear. Then ‘All Hell Broke Loose.’

The Wall Street Journal
Walmart Inc.’s plan to sell high-end hiking, camping and other outdoor gear on its website hasn’t started well, a sign of the challenges the discount chain faces as it tries to stretch further into Amazon.com Inc.’s territory.

Last week Walmart said it would start selling items including $250 Deuter hiking backpacks and $100 Leki hiking poles, adding to its website brands already sold through Moosejaw, the small outdoor retailer Walmart bought last year. The brands were clustered in a “premium outdoor store” within Walmart.com and curated by Moosejaw.. . . more