Wednesday, September 19, 2018

Times Square’s newest extravagance: 46 stories of maximalist retail

Fast Company
A $2.5 billion project will bring down the old DoubleTree hotel in Times Square and, in its place, erect a 46-story building with a soaring LED flecked tower, three full-bleed screens, and a sweeping open stage that hovers 30 feet above the red staircase of the TKTS ticket booth.

The TSX Broadway building, as it’s been dubbed, is a three-year project being developed through a partnership with L&L Holding Company, Maefield Development, and Fortress Investment Group that will begin construction in early 2019. It is a maximalist vision of futuristic retail. . . . more