Tuesday, September 25, 2018

The #1 factor influencing where consumers shop is …

Chain Store Age
Price is not the only factor that influences where consumers choose to shop.

Sixty-eight percent of customers said cost was the top factor that influences where they shop, according to data from Uberall, a location marketing solution provider. The runner up was proximity, which 55% of people chose as the reason for picking a store. Rounding out the top-five responses were product selection (53%), online customer reviews or ratings (36%) and brand loyalty (34%).. . . more