Snap and Amazon are making it easier to buy whatever Snapchat users come across in real life. The companies announced a partnership today that’ll let users point their Snapchat camera at a physical product or barcode to then be redirected to an Amazon pop-up card for that product or something similar.
From there, they can load it in the Amazon app or through Amazon.com and then buy the item. Users just have to press and hold the camera screen to activate the function. . . . more