Chain Store Age
Macy’s is making some bold moves in its stores in time for the holiday shopping season.
The department store giant announced it is adding enhanced in-store technologies to make its customers shopping journeys “more convenient, efficient and fun.” The new features include both virtual reality and augmented reality furniture and beauty experiences that will enable customers to discover product and make more informed buying decisions.
The retailer also said it is partnering with Facebook to bring in nearly 150 online brands to its pop-up concept, The Market @ Macy’s, across nine stores this holiday. . . . more