Monday, September 24, 2018

Five holiday predictions

Chain Store Age
In advance of the 2018 holiday rush, here are five predictions for the upcoming shopping season from Ryne Misso, director of marketing for Market Track, a provider of market intelligence solutions:

*Stores reclaiming their place under the tree

Holiday 2017 saw a resurgence in enthusiasm towards Black Friday in-store shopping. The resurgence was attributed to several factors, from a strengthening economy, to retailers removing timing restrictions on their sale events. Another factor that should gain even more traction during holiday 2018 is retailers using their physical store locations as value differentiators.. . . more