Friday, September 14, 2018

Big winners after Toys R Us' death are still Walmart and Target, but also Costco

Retailers are scrambling to fill the void left behind by Toys R Us by convincing shoppers their stores are the go-to place to find toys this holiday season.

The biggest winners so far appear to be Walmart and Target, according to a study by Gordon Haskett Research Advisors in partnership with data provider Alpha Hat. They surveyed more than 50,000 people who had shopped Toys R Us in July of last year and then shopped another retailer after Toys R Us' stores were all closed, in July 2018, noting where those people chose to go otherwise.. . . more