Wednesday, August 1, 2018

The RealReal takes online experience to brick-and-mortar

Chain Store Age
With luxury resale booming, online consignment start-up The RealReal is on a roll, opening its second permanent store on the heels of securing a new round of funding.

The company’s new outpost is located on trendy Melrose Avenue in West Hollywood, Calif. The 12,000-sq.-ft. space, which includes a separate 5,500-sq.-ft. men’s shop with its own entry, encompass The RealReal’s entire merchandise offering, from designer apparel for men, women and children to jewelry and accessories to furniture and art. It also features a cafĂ©.. . . more